Oz Noy

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Oz Noy

Postby DSOP » Thu Mar 22, 2012 12:13 pm

The reality is that the music industry crashed hard, and pretty much died. There are no rules and no one really has a clear idea of what to do. There are many different ideas about, and formats for, promoting and selling music—but its all a crap shoot at this point, and it keeps evolving.

There are a lot of doors that closed with the industry, but a lot of other doors have opened up for independent artists, which to some extent is a good thing.

Record companies used to decide what was released to the public, which was a very good thing. Now, everyone and their mother can make a record in their bedroom and put it out. There is so much music out there that you have to look much harder to find the good stuff, and a lot of the times the good stuff gets lost because the market is so oversaturated—and in some cases if an artist doesn’t have the right Internet skills they’ll be out of the game. This is a ridicules situation mainly because it’s got nothing to do with music.


An even bigger disaster in my opinion is that everybody expects to get music for free! Since when has this ridiculous idea become normal?
It costs money to make a record, so how come people expect to not pay for that? It costs money to make a car and I don’t see people expecting to get those for free. There should be something like an Internet police. Seriously! Record companies, or any company for that matter, could hire people to search online every day and take all the file-sharing sites down. Its never going to be 100%, but it will make a big different where suddenly someone that wants to have your music would have a hard time finding it for free, and would have to buy it, like they should have in the first place.

The government also needs to make real laws preventing this piracy, otherwise in a few years the only music that will be out there will be Britney Spears, Lady Gaga, Black Eye Peas, and Kenny G. (nothing personal against those artists).

And one point about performing live: YouTube is an amazing tool in general—but now when everything is so accessible people’s curiosity is on a much lower level, which in my opinion hurts live music. Before YouTube, if you wanted to see an artist you had to go and see them play live, and now you can just watch videos online. Nothing can compare to seeing a band play live in front of your face, and feeling the music live, especially because the sound quality of most video clips sucks so bad. The problem is that most people don’t get it, and probably don’t really care either, which is very sad.


http://www.guitarplayer.com/Default.asp ... ntryId=736
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willyz
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Re: Oz Noy

Postby willyz » Thu Mar 22, 2012 12:31 pm

Yes, yes, yes, and YES!

Took the words right out of my mouth with that bit- thanks for posting.
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Lucas Ives
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Re: Oz Noy

Postby Lucas Ives » Thu Mar 22, 2012 12:39 pm

I agree with a lot of that, but definitely NOT this:

Oz Noy wrote:Record companies used to decide what was released to the public, which was a very good thing.


Centralized gatekeepers for art are never good things -- especially those motivated by shareholders' interests.
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Pocketplayer
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Re: Oz Noy

Postby Pocketplayer » Thu Mar 22, 2012 12:54 pm

I was going to say DSOP would be all over this...but you posted it!

Is what it is...time to band together (no pun) and create strategy...gorilla marketing is key imo.
Yes, you can create a CD in your bedroom...pretty good quality, but how do you get it to the public?
Now we realize the power of a name and why search engine optimization skills so valuable.

With a totally saturated market, the thin line of success is even smaller...1% make 99% of the money.
If you play fusion...man, better have a rich wife or love TV commercial sessions...or gig for
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willyz
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Re: Oz Noy

Postby willyz » Thu Mar 22, 2012 1:13 pm

Lucas Ives wrote:I agree with a lot of that, but definitely NOT this:

Oz Noy wrote:Record companies used to decide what was released to the public, which was a very good thing.


Centralized gatekeepers for art are never good things -- especially those motivated by shareholders' interests.


Maybe Oz was suggesting older-school lables, like Motown. But eventually, artists broke out and gained a bit more control over time.
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Clint Hopkins
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Re: Oz Noy

Postby Clint Hopkins » Thu Mar 22, 2012 1:57 pm

I'm thinking Oz was gently saying that labels should be more selective in which artists they sign. That's what I took from it anyway.
Julián Fernández
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Re: Oz Noy

Postby Julián Fernández » Thu Mar 22, 2012 3:06 pm

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Re: Oz Noy

Postby DSOP » Thu Mar 22, 2012 4:56 pm

I have never been interested in anything Billy has had to offer. If it were up to me, all advertising would be banned. If you want something, you should have to pay for it. Fuck creating art just so you can sell deodorant.

The business of music does need to start over, but giving music away for free is ridiculous. And music is enough. If it's good music, that's all you need. Music is more powerful than social fucking media. Especially live performance.

Not every musician becomes a musician just to do drugs and get laid. What a stupid thing to say.

I guess it will just disintegrate further. No way to make a living making music, so less and less talented music will be available.
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Re: Oz Noy

Postby Julián Fernández » Thu Mar 22, 2012 7:55 pm

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Re: Oz Noy

Postby DSOP » Thu Mar 22, 2012 8:24 pm

^^^^ That, is very accurate. Especially #4 and #1.

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